Breaking sequential media presentation

Interactivity still leads a miserable existence within web videos. Nevertheless YouTube only supports basic interactions, namely switching videos by activating hyperlinks, remarkable examples can be found. Although advanced temporal link patterns can not put into practice existing tools seem to be sufficient to break the sequential presentation of continuous media.
The genre already spreads into sub genres ranging from simple video controlled jukeboxes and games over the well known interactive story telling within fictional films to new forms of advertisements, which will become ubiquitous in the near future.

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